One of the joys of British supermarkets is the Supermarket Magazine. Free with any purchase, they have all the features found in normal trashy magazines like fashion shoots, recipes and sycophantic reader letters. Sure, all the clothes are from the store and all the recipes are painfully rubbish (Example: Take one slice of OUR BRAND Ham and one slice of OUR BRAND Cheese and place between two slices of OUR BRAND White Sandwich Loaf) but it's free, and there's coupons in the back for 20p off OUR BRAND Instant Coffee.
The Reader Letters are particularly entertaining. There's a lot of people out there who'll say anything for a £20 Tesco voucher or perhaps their lives really were changed by a supermarket. The prize-winning letter in this month's Somerfield magazine was from Mrs C Barker of Hampshire, who sent in a photo of her dog Jack who is apparently fond of bringing in the shopping 'tween his slobbering jaws.
But then in a bizarre twist, this piece of paper been stapled to the page, apparently a last minute addition after the magazine had been printed.
April 2005 Edition – Somerfield Magazine – Star Letter £20 Winner
The star letter on page 15 of the April edition of Somerfield Magazine shows a dog carrying in food for it's owner. This is a lighthearted letter.
Somerfield do not recommend allowing any pet to carry food or to have access to food at any time for hygiene reasons. Pets should be excluded from your kitchen and all work surfaces cleaned before food preparation.
So people, take that ten kilo bag of spuds from Fifi's fangs, tell Patches to spit out the loo roll. Dogs of the world must know their place and stick to fetching newspapers and slippers. Has the world gone bloody mad?