Strategy Session
So, you’ve got writing to do.
Maybe you’ve got a huge list of ideas but struggle to find the time and headspace to make them happen.
Or you’re bursting to write a book… but don’t know how to organise your thoughts into an outline.
Perhaps you’re unsure what kind of content is best for your business… Should I start a newsletter? Finally write that course?!
Or maybe you’re Just. Plain. Overwhelmed.
Let’s take a wee timeout to slow down, get clear, and find a way forward that you’re excited about.
Strategy Session is a 90-minute deep dive into your content conundrum. Together, we’ll untangle your ideas and soothe your fears so that you can move forward with clarity and purpose.
Why do I need a Strategy Session?
Writing can be a lonely endeavour. Whether you’re writing for yourself or creating content for your business, taking action can feel particularly overwhelming when you’re already wearing 27 different hats!
Our Strategy Session is a space to slow down and think out loud about your work. Bring all your messy, random, wild and imperfect thoughts, doubts and ideas - this is your time to explore!
Together with my listening ear and strategic questions, we’ll whack through the weeds and figure out the best way forward.
Who is it for?
Strategy Sessions are for creatives, business owners, coaches and freelancers and are tailored to your goals.
My clients have used these sessions to:
brainstorm a book outline
decide which medium is right for their writing
sketch out an online course curriculum
kickstart a non-fiction book proposal
plan a workshop, from idea to content to launch
review a website… a sales page… a marketing strategy
outline a lead magnet
collaboratively edit a long-form blog post
design an email nurture sequence
plot a whole year of blog and newsletter topics
… and I’m always open to something new!
How does it work?
Your Session can focus on a specific topic or piece of content or take a more strategic approach.
It’s tailored to your needs but in every session…
We look at where you want to go – what do you want to create? What’s holding you back from getting started? Where do you need some clarity?
We dive into the details – what do you need to get this project started? How can we make it doable for your life as it is, right now? From brainstorming wild ideas to narrowing down your options, we get right into the nitty-gritty.
We make a plan – I’ll help you come up with doable action items and/or experiments so you’re ready to make tangible progress on your content goals.
“Overwhelm has long been my steady companion so I booked a Strategy Session with Shauna. We looked at my to-do list from a tactical and strategic perspective. Best decision ever!
We dove deep into the nooks and crannies of my day-to-day activities as well as my goals for the next quarter, and came up with a roadmap for the rest of the year, broken down into manageable chunks. By the end of our session Shauna presented me with ready-to-go meeting notes and lists - wow! For the first time in a long time I feel lighter and more focused.
Thank you Shauna for being such an awesome and smart unraveler, listener and strategist!”
Kerstin Martin - Squarespace Educator
I’m Shauna and I love a good strategy sesh!
I’m a copywriter and content coach with a background in digital marketing. My loyal clients value my ability to seamlessly switch between strategic big picture thinking to little picture details, so we can figure out how to translate amazing ideas into tangible action.
I’m a twice-published author, have produced podcasts and online courses for over a decade, and have written online content for over twenty years.
Writing doesn’t have to be lonely – and taking time to “talk out loud” to a trusted ear is a brilliant way to start getting your ideas out of your head and into the world.
Your Strategy Session includes:
a 90-minute Strategy Session call – where my laser-focused questions help you get clear on where you’re at and where you want to go.
a tailored action plan – this may include tasks to complete and experiments to try.
email support for 7 days - so you can share your progress and ask questions as you start taking action.
“Shauna is a fabulous thinking partner. She really ‘got’ me and got as excited about my work as I was - this was priceless. Her soulful wisdom and perspective coupled with her practical understanding and project management helped me hugely to get from a cloudy mess of unstructured thoughts, hopes and fear into framework that represented what I was trying to do and a plan to get there. Shauna is completely invaluable and I always look forward to working with her.”
“Before my Strategy Session with Shauna, I was frustrated and spinning my wheels. I thought the solution would be to completely overhaul my signature program. I was this-close to forking over nearly $3K to a curriculum design specialist, but after ONE Strategy Session with Shauna, I knew that was completely unnecessary.
Shauna helped me see what had to be done in a way I hadn't been able to before, because I was so totally in the weeds of it all. I'm actually EXCITED about my work again. Also, my year-end program did better than it has since I introduced it. With no curriculum overhaul needed.”
How it works
Click the red button below to be directed to Calendly, my booking system.
Complete the form to book a time, and tell me what you’d like our session to focus on.
Secure your spot with an online payment via Stripe.
If you have any background information and/or documents you’d like me to review, please email them to me at least two working days before our call.
We’ll meet on Zoom at your chosen time – click the link to our call in the booking confirmation email.
I’ll deliver your action plan within three working days after our call.
Ready to get started?
Now booking for May 2024
(approximately $250 USD. Check xe.com for latest exchange rates)
“I reached out to Shauna because we'd approached a pivotal point in our business and were looking to find some answers to the long list of unknowns that we were stressed about dealing with. I found that not only did being able to express my business needs to Shauna were a huge help, but just being able to open up to another business owner about all the overwhelming daily tasks, was SUCH a relief.
Shauna helped me feel encouraged and confident that we are on a great path and with her suggestions, she will be able to help us connect all the pieces to reach our business goals. I am really excited for my future sessions with Shauna and having some accountability for the tasks I have set for myself as a business owner.”
“Right from the off, Shauna’s known exactly what my vision needed and has the phenomenal skillset to make this vision into a reality.
Shauna has such a warmth that I felt an instant connection, and it's reflected in her unique business approach. She's so knowledgeable, systematic and organised but also has this nurturing element. When I was deep in course creation mode I felt overwhelmed, Shauna eased the best out of me with humour and humility.
As a woman of colour and anti-racism consultant, my voice and authenticity are focal to my brand. Shauna not only gets this but values it greatly, which is reflected in her demeanour and actions. Shauna, you really are quite something!”
Got a question first?
Please get in touch anytime. We can discuss working together and if I’m the right fit for you.
Don’t see what you need here? Try my Custom Content services.