Strategy Session with Shauna Reid
Strategy Session

So you’ve got writing to do.

Maybe you’ve got a huge list of ideas, but you struggle to find the time and headspace to make them happen.

Or you’re bursting to write a book… but don’t know how to organise your thoughts into an outline.

Perhaps you’re not sure what kind of content is best for your biz… Should I start a newsletter? Finally write that course?!

Or maybe you’re Just. Plain. Overwhelmed.

Let’s take a timeout to slow down, get clear, and make a plan of action.

Strategy Session is a 90 minute deep dive into your content conundrum. Together, we’ll untangle your ideas and soothe your worries, so you can get writing with clarity and purpose.

Why do I need a Strategy Session?

Writing can be such a lonely business — and it can feel particularly overwhelming when you’re a solo business owner already wearing 27 different hats!

In a Strategy Session, you get space to slow down and think out loud about your words and ideas. With my listening ear and strategic questions, together we’ll whack through the weeds and figure out the best way forward.


Who is it for?

Strategy Sessions are for business owners, coaches, creatives, and freelancers and are tailored to your goals.

My clients have used these sessions to:

  • brainstorm a book outline
  • create an online course curriculum
  • kickstart a non-fiction book proposal
  • plan a workshop, from idea to content to launch
  • renovate a sale pages
  • outline a lead magnet
  • collaboratively edit a blog post
  • design an email nurture sequence
  • plot a whole year of blog and newsletter topics

… so if it involves words, chances are I can help you!


How does it work?

Your Session can focus on one particular piece of writing or look at your content overall. 

It’s tailored to your needs but in every session…

  1. We look at where you want to go – what do you want to create? What’s holding you back from getting started? Where do you need some clarity?
  2. We dive into the details – what do you need to get this project started? How can we make it doable for your life as it is, right now? From brainstorming wild ideas to narrowing down your options, we get right into the nitty-gritty.
  3. We make a plan – I’ll help you come up with doable action items and/or experiments so you’re ready to make tangible progress on your content goals.
Kerstin Martin

Overwhelm has long been my steady companion so I booked a Strategy Session with Shauna. We looked at my to-do list from a tactical and strategic perspective. Best decision ever!

We dove deep into the nooks and crannies of my day-to-day activities as well as my goals for the next quarter, and came up with a roadmap for the rest of the year, broken down into manageable chunks. I now have a weekly schedule that’s aligned with how I prefer to work. We planned my blog content for the rest of the year. By the end of our session Shauna presented me with ready-to-go meeting notes and lists - wow! For the first time in a long time I feel lighter and more focused.

Thank you Shauna for being such an awesome and smart unraveler, listener and strategist!

If you’re an entrepreneur who is feeling overwhelmed by your to-do list and who craves some order and clarity, I highly recommend a Strategy Session with Shauna.


Shauna Reid

I’m Shauna and I love a good strategy sesh!

I’m a copywriter and content mentor with a background in digital marketing. My loyal clients value my ability to seamlessly switch between strategic big picture thinking to little picture details, so we can figure out how to translate amazing ideas into tangible action.

I’m a twice published author, run a successful freelance business, have produced podcasts and online courses for over a decade, and have written online content for over twenty years.

Writing doesn’t have to be lonely – and taking time to “talk out loud” to a trusted ear is a brilliant way to start getting your ideas out of your head and into the world.


Your Strategy Session includes:

  • a tailored pre-Session questionnaire – so we can get clear on what’s on your mind and what content you wish to tackle.
  • a 90-minute Strategy Session call – where my laser-focused questions help you get clear on where you’re at and where you want to go.
  • a tailored and detailed action plan – this may include tasks to complete and experiments to try.
Deb Cooperman

Before my Strategy Session with Shauna, I was frustrated and spinning my wheels. I thought the solution would be to completely overhaul my signature program. I was this-close to forking over nearly $3K to a curriculum design specialist, but after ONE Strategy Session with Shauna, I knew that was completely unnecessary.

Shauna helped me see what had to be done in a way I hadn't been able to before, because I was so totally in the weeds of it all. I'm actually EXCITED about my work again. Also, my year-end program did better than it has since I introduced it. With no curriculum overhaul needed.

If you're thinking of working with Shauna, stop reading this now and hire her. Seriously, stop reading now. Go. (I'm not kidding. Why are you still reading?)

Ursula Capell-Helm, Purpose Coach

Shauna is a fabulous thinking partner. She really ‘got’ me and got as excited about my work as I was - this was priceless. Her soulful wisdom and perspective coupled with her practical understanding and project management helped me hugely to get from a cloudy mess of unstructured thoughts, hopes and fear into framework that represented what I was trying to do and a plan to get there. Shauna is completely invaluable and I always look forward to working with her.

Andrea Beaulieu, Co-Owner of Studio Linear

I reached out to Shauna because we'd approached a pivotal point in our business and were looking to find some answers to the long list of unknowns that we were stressed about dealing with. I found that not only did being able to express my business needs to Shauna were a huge help, but just being able to open up to another business owner about all the overwhelming daily tasks, was SUCH a relief.

Shauna helped me feel encouraged and confident that we are on a great path and with her suggestions, she will be able to help us connect all the pieces to reach our business goals. I am really excited for my future sessions with Shauna and having some accountability for the tasks I have set for myself as a business owner.

How to book:

  1. Click the red button below and you’ll be directed to Calendly (my booking system).
  2. Complete the form to book a time and tell me what you’d like our session to focus on.
  3. Secure your spot with online payment via Stripe.
  4. I’ll send you a short, tailored pre-session questionnaire within 2 working days of your booking, so I can learn more about you before our call.
  5. We’ll meet on Zoom at your chosen time – just click the link to our call in the confirmation email. You’ll need to download the free Zoom app if you don’t have it already, then we’ll be ready to rock!
  6. I’ll deliver your Action plan within 2 working days after our call.


Ready to get started?

Now booking for January 2023

Ravideep Kaur

I had so many ideas about how I wanted my work (me) to show up in the world. Not having the knowledge or confidence on how to create and manage this digitally was one of the reasons why I wasn’t able to move forward with my business.

In came Shauna. Right from the off, she’s known exactly what my vision needed and has the phenomenal skillset to make this vision into a reality.

Shauna has such a warmth that I felt an instant connection, and it's reflected in her unique business approach. She's so knowledgeable, systematic and organised but also has this nurturing element. When I was deep in course creation mode I felt overwhelmed, Shauna eased the best out of me with humour and humility.

Shauna goes over and above to get the job done. I really feel like she’s got my back, something which is quite difficult to come by in business.  I feel lighter and clearer when I hand my work over to her as I know it’s in safe hands.

As a woman of colour and anti-racism consultant, my voice and authenticity are focal to my brand. Shauna not only gets this but values it greatly, which is reflected in her demeanour and actions.

If you're thinking about working with Shauna don't hesitate. You won't regret it. It's one of the best investments that I have made for me and my business and I know we will continue to work together for a long time. Shauna, you really are quite something!

Sas Petherick

Shauna instinctively knows the most efficient and effective way to communicate with my clients. I know she really cares about my people!

The best part about working with Shauna though, is her warmth and humour - we laugh A LOT.

I have so much respect for her track record of writing online: this speaks volumes of her loyalty and courage to just keep showing up.

If you want a mix of practical, personal and professional when it comes to your writing, hire Shauna.

Please get in touch anytime. We can chat about how we might work together and if I’m the right fit for you.

Don’t see what you need here? Try my Custom Content services.